According to Matt Rosoff at Digital Noise and based on a secondary analysis of a 2008 media study, broadcast radio remains the most popular audio medium.

We like to listen to the radio.

Even those of us welded to mobile and digital audio:

About 12 percent of users listen to portable MP3 players on any given day, about 10 percent listen to digital media files stored on a computer, and only about 9 percent listen to streamed audio (including online radio).

There is a lot of overlap.

The good news is that a digital audio file can be distributed in many different ways. Don’t feel limited to just one.

Interested?

Drop us a line. We’ll bring your business to life.

(Hat tip: Louis Guitosi via Twitter.)