A new survey in the United Kingdom by Ipsos Mori on behalf of think-tank Demos surveyed a thousand 16- to 50-year-olds with internet access. One in ten of survey respondents admitted to illegal music downloads. Those self-admitted music pirates spent twice as much on buying music as the non-pirates.

Basically, they used the illegal downloads for product testing and knowledge-gathering.

File that nugget away to ponder as a marketing strategy.

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