His latest post explains how to create a podcast. The post includes the age-old advice of teachers and parents and mentors everywhere: Commencez aujourd’hui. Start today.

His get-started-today list is an excellent reminder that audio and sound casting should not be limited in your mind to only the English language. If you want your business to come alive, habla tambien en español and aussi parlez en français — keep other languages in mind from the start.

Handcrafted ’Casts can provide voice talent in a number of different languages to dramatize your business.

Ready to bring your business to life? Drop us a line.

Now a new Nielsen analysis of a media study conducted by the Council for Research Excellence found that broadcast radio reaches 77% of adults daily.

Only broadcast television reached further, with 95%.

Third in reach was online (excluding email), with 64%.

So audio is likely an excellent medium for reaching your audience, whoever that audience is.

Ready to bring your business to life? Drop us a line.

(Hat tip: Media Post.)

Basically, they used the illegal downloads for product testing and knowledge-gathering.

File that nugget away to ponder as a marketing strategy.

When you’re ready to create easily swiped audio, drop us a line. We’ll bring your business to life.

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We like to listen to the radio.

Even those of us welded to mobile and digital audio:

About 12 percent of users listen to portable MP3 players on any given day, about 10 percent listen to digital media files stored on a computer, and only about 9 percent listen to streamed audio (including online radio).

There is a lot of overlap.

The good news is that a digital audio file can be distributed in many different ways. Don’t feel limited to just one.

Interested?

Drop us a line. We’ll bring your business to life.

(Hat tip: Louis Guitosi via Twitter.)

As terrestrial radio ad dollars continue to shrink, the adoption of online radio by listeners and marketers will push the web side into double-digit growth over the next few years, a report by SNL Kagan says. This year, the researcher expects the space to hit $441 million, up 12 percent from $394 million in 2008. It is likely to peak next year, as SNL Kagan projects an annual online revenue growth rate of 20 percent in 2010 to $530 million.

Online radio ad revenue remains a tiny part of overall radio ad revenue, but it’s growth shows an increasing audience acceptance on the new online audio delivery channel.

Sound and audio should be part of your business plan. Need help with production? Drop us a line.

A question floating over the use of sound as a marketing tool is: how to distribute it?

Old-fashioned legacy broadcast radio is only one distribution channel.

Adding a link to the audio file on your company website is another.

Depending on the content, maybe the iTunes store is another possible channel.

This morning I came across Champion Sound, a company that provides email and mobile marketing tools tailor-made for promoting bands.

And right there is another distribution channel: email. If you regularly publish a company e-newsletter, add a regular item that points customers to your online audio.

If you don’t regularly publish a company e-newsletter, think about doing so. (If you want help producing a company e-newsletter, drop me a note.)

Chapter 8 of their book, Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage, tells the story of their marketing campaign for BMW. A collaboration with Hollywood, the campaign turned its back on traditional television and used a series of short well-executed online movies to market the BMW Z3 sports car in late 1995 and early 1996, well before online marketing was accepted as a new and effective marketing medium.

Thirteen years later, marketing online is no longer revolutionary but all too often irritating or boring — and ignored.

If you’re looking for an engaging way to reach your target market online, consider a limited series of podcasts that brings your product or service alive through the most intimate medium, audio.

Watch this video to discover just how important sound can be in support of your product or service — and how destructive it can be if not handled well.

At Handcrafted ’Casts, we design your podcast with sounds to help — not hinder — your message.