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	<title>Handcrafted ’Casts &#187; audio medium</title>
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	<description>Dramatize Your Business</description>
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		<title>Broadcast Radio: Most Popular Form Of Audio</title>
		<link>http://www.handcraftedcasts.com/blog/2009/11/04/broadcast-radio-most-popular-form-of-audio/</link>
		<comments>http://www.handcraftedcasts.com/blog/2009/11/04/broadcast-radio-most-popular-form-of-audio/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:59:04 +0000</pubDate>
		<dc:creator>cehwiedel</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Sound]]></category>
		<category><![CDATA[audio medium]]></category>
		<category><![CDATA[broadcast radio]]></category>
		<category><![CDATA[Radio]]></category>

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		<description><![CDATA[According to Matt Rosoff at Digital Noise and based on a secondary analysis of a 2008 media study, broadcast radio remains the most popular audio medium. We like to listen to the radio. Even those of us welded to mobile and digital audio: About 12 percent of users listen to portable MP3 players on any [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://news.cnet.com/8301-13526_3-10389788-27.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-20">Matt Rosoff at Digital Noise</a> and based on a <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/within-ad-supported-media-broadcast-radio-reach-is-second-only-to-live-television-study-finds/">secondary analysis of a 2008 media study</a>, broadcast radio remains the most popular audio medium.</p>
<p>We like to listen to the radio.</p>
<p>Even those of us welded to mobile and digital audio:</p>
<blockquote>
<p>About 12 percent of users listen to portable MP3 players on any given day, about 10 percent listen to digital media files stored on a computer, and only about 9 percent listen to streamed audio (including online radio).</p>
</blockquote>
<p>There is a lot of overlap.</p>
<p>The good news is that a digital audio file can be distributed in many different ways. Don&rsquo;t feel limited to just one.</p>
<p>Interested?</p>
<p><a href="mailto:info@www.handcraftedcasts.com?subject=Handcrafted 'casts inquiry">Drop us a line.</a> We&rsquo;ll bring your business to life.</p>
<p>(Hat tip: <a href="http://twitter.com/iBlend/status/5403031315">Louis Guitosi via Twitter</a>.)</p>
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