An earlier post here reported on an analysis of already conducted research that showed that radio is the most popular audio medium.

Now a new Nielsen analysis of a media study conducted by the Council for Research Excellence found that broadcast radio reaches 77% of adults daily.

Only broadcast television reached further, with 95%.

Third in reach was online (excluding email), with 64%.

So audio is likely an excellent medium for reaching your audience, whoever that audience is.

Ready to bring your business to life? Drop us a line.

(Hat tip: Media Post.)

According to Matt Rosoff at Digital Noise and based on a secondary analysis of a 2008 media study, broadcast radio remains the most popular audio medium.

We like to listen to the radio.

Even those of us welded to mobile and digital audio:

About 12 percent of users listen to portable MP3 players on any given day, about 10 percent listen to digital media files stored on a computer, and only about 9 percent listen to streamed audio (including online radio).

There is a lot of overlap.

The good news is that a digital audio file can be distributed in many different ways. Don’t feel limited to just one.

Interested?

Drop us a line. We’ll bring your business to life.

(Hat tip: Louis Guitosi via Twitter.)

A quick and powerful talk at a recent TED conference by Julian Treasure on four ways that sound affects us:

Watch this video to discover just how important sound can be in support of your product or service — and how destructive it can be if not handled well.

At Handcrafted ’Casts, we design your podcast with sounds to help — not hinder — your message.