Laurent LaSalle is a Montreal-based podcaster and web designer who loves technology, the social Web and music.

His latest post explains how to create a podcast. The post includes the age-old advice of teachers and parents and mentors everywhere: Commencez aujourd’hui. Start today.

His get-started-today list is an excellent reminder that audio and sound casting should not be limited in your mind to only the English language. If you want your business to come alive, habla tambien en español and aussi parlez en français — keep other languages in mind from the start.

Handcrafted ’Casts can provide voice talent in a number of different languages to dramatize your business.

Ready to bring your business to life? Drop us a line.

Are you unsure of how to use a podcast to dramatize your business?

BusinessPundit compiled a helpful list of fifteen podcasts to hone your money-making skills.

My personal favorite is #6, Duct Tape Marketing.

Check out the list for examples of how a regular audio cast could improve your own business.

Then drop us a line. We’ll bring your business to life.

Whew! What a mouthful that subtitle proved to be.

A question floating over the use of sound as a marketing tool is: how to distribute it?

Old-fashioned legacy broadcast radio is only one distribution channel.

Adding a link to the audio file on your company website is another.

Depending on the content, maybe the iTunes store is another possible channel.

This morning I came across Champion Sound, a company that provides email and mobile marketing tools tailor-made for promoting bands.

And right there is another distribution channel: email. If you regularly publish a company e-newsletter, add a regular item that points customers to your online audio.

If you don’t regularly publish a company e-newsletter, think about doing so. (If you want help producing a company e-newsletter, drop me a note.)

Are working Moms a prime target for your product or service? Consider reaching this mobile market through online audio marketing.

An article by Howard Goldberg at MediaPost’s Engage:Moms describes characteristics of working Moms that make them a good audience for podcasts:

• well connected, ready & mobile
• not shy with new technology
• open to connection during “Me Time”
• attracted to good deals

Package your service or product in a highly mobile podcast, make the package worth listening to during leisure activities, and include an offer that is too good to pass up — sounds like heaven to a working Mom!