Handcrafted ’Casts » Marketing and Advertising

Podcasts To Make You Richer

cehwiedel — Thu, 05 Nov 2009 12:58:27 +0000

Are you unsure of how to use a podcast to dramatize your business?

BusinessPundit compiled a helpful list of fifteen podcasts to hone your money-making skills.

My personal favorite is #6, Duct Tape Marketing.

Check out the list for examples of how a regular audio cast could improve your own business.

Then drop us a line. We’ll bring your business to life.

Champion Sound: An Alternative Online Audio Distribution Channel

cehwiedel — Mon, 02 Nov 2009 12:31:12 +0000

Whew! What a mouthful that subtitle proved to be.

A question floating over the use of sound as a marketing tool is: how to distribute it?

Old-fashioned legacy broadcast radio is only one distribution channel.

Adding a link to the audio file on your company website is another.

Depending on the content, maybe the iTunes store is another possible channel.

This morning I came across Champion Sound, a company that provides email and mobile marketing tools tailor-made for promoting bands.

And right there is another distribution channel: email. If you regularly publish a company e-newsletter, add a regular item that points customers to your online audio.

If you don’t regularly publish a company e-newsletter, think about doing so. (If you want help producing a company e-newsletter, drop me a note.)

Working Moms Are A Good Audience For Podcasts

cehwiedel — Wed, 28 Oct 2009 17:11:26 +0000

Are working Moms a prime target for your product or service? Consider reaching this mobile market through online audio marketing.

An article by Howard Goldberg at MediaPost’s Engage:Moms describes characteristics of working Moms that make them a good audience for podcasts:

well connected, ready & mobile
not shy with new technology
open to connection during “Me Time”
attracted to good deals

Package your service or product in a highly mobile podcast, make the package worth listening to during leisure activities, and include an offer that is too good to pass up — sounds like heaven to a working Mom!

Intimate Audio

cehwiedel — Tue, 20 Oct 2009 16:00:22 +0000

Promotional gurus gush over integrated marketing solutions at pitch meetings and business conferences.

Depending on the marketing guru, an integrated marketing solution covers the range from traditional marketing channels like direct mail and print right through Google AdWords, a company blog and Twitter.

Podcasts, in one form or another, are usually crammed in somewhere.

Handcrafted ’Casts fully supports the idea that a podcast should be part of an integrated corporate marketing solution.

But we think that more consideration should go into that podcast than “cramming” allows.

Of all the media, audio is the most intimate — because it encourages the listener’s active imagination.

So if you want to personally engage customers, a series of professionally produced audio casts is an excellent marketing medium.