BusinessPundit compiled a helpful list of fifteen podcasts to hone your money-making skills.

My personal favorite is #6, Duct Tape Marketing.

Check out the list for examples of how a regular audio cast could improve your own business.

Then drop us a line. We’ll bring your business to life.

A question floating over the use of sound as a marketing tool is: how to distribute it?

Old-fashioned legacy broadcast radio is only one distribution channel.

Adding a link to the audio file on your company website is another.

Depending on the content, maybe the iTunes store is another possible channel.

This morning I came across Champion Sound, a company that provides email and mobile marketing tools tailor-made for promoting bands.

And right there is another distribution channel: email. If you regularly publish a company e-newsletter, add a regular item that points customers to your online audio.

If you don’t regularly publish a company e-newsletter, think about doing so. (If you want help producing a company e-newsletter, drop me a note.)

Harry Walsh, a freelance copywriter who once worked for Ogilvy & Mather, put it this way for direct marketing:

The tone of a good direct mail letter is as direct and personal as the writer’s skill can make it. Even though it may go to millions of people, it never orates to a crowd but rather murmurs into a single ear. It’s a message from one letter writer to one letter reader.

For audio, the tone should be as direct and personal as the scriptwriter’s skill can make it. Speak from one person to another, from your mouth to the listener’s ear.

(Hat tip: Denny Hatch at Business Common Sense.)

An article by Howard Goldberg at MediaPost’s Engage:Moms describes characteristics of working Moms that make them a good audience for podcasts:

• well connected, ready & mobile
• not shy with new technology
• open to connection during “Me Time”
• attracted to good deals

Package your service or product in a highly mobile podcast, make the package worth listening to during leisure activities, and include an offer that is too good to pass up — sounds like heaven to a working Mom!

Chapter 8 of their book, Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage, tells the story of their marketing campaign for BMW. A collaboration with Hollywood, the campaign turned its back on traditional television and used a series of short well-executed online movies to market the BMW Z3 sports car in late 1995 and early 1996, well before online marketing was accepted as a new and effective marketing medium.

Thirteen years later, marketing online is no longer revolutionary but all too often irritating or boring — and ignored.

If you’re looking for an engaging way to reach your target market online, consider a limited series of podcasts that brings your product or service alive through the most intimate medium, audio.