Handcrafted ’Casts » media http://www.handcraftedcasts.com/blog Dramatize Your Business Tue, 05 Jan 2010 15:06:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Broadcast And Online Audio Reaches Far http://www.handcraftedcasts.com/blog/2009/11/09/broadcast-and-online-audio-reaches-far/ http://www.handcraftedcasts.com/blog/2009/11/09/broadcast-and-online-audio-reaches-far/#comments Mon, 09 Nov 2009 17:17:07 +0000 cehwiedel http://www.handcraftedcasts.com/blog/?p=86 An earlier post here reported on an analysis of already conducted research that showed that radio is the most popular audio medium.

Now a new Nielsen analysis of a media study conducted by the Council for Research Excellence found that broadcast radio reaches 77% of adults daily.

Only broadcast television reached further, with 95%.

Third in reach was online (excluding email), with 64%.

So audio is likely an excellent medium for reaching your audience, whoever that audience is.

Ready to bring your business to life? Drop us a line.

(Hat tip: Media Post.)

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