An earlier post here reported on an analysis of already conducted research that showed that radio is the most popular audio medium.

Now a new Nielsen analysis of a media study conducted by the Council for Research Excellence found that broadcast radio reaches 77% of adults daily.

Only broadcast television reached further, with 95%.

Third in reach was online (excluding email), with 64%.

So audio is likely an excellent medium for reaching your audience, whoever that audience is.

Ready to bring your business to life? Drop us a line.

(Hat tip: Media Post.)

According to Matt Rosoff at Digital Noise and based on a secondary analysis of a 2008 media study, broadcast radio remains the most popular audio medium.

We like to listen to the radio.

Even those of us welded to mobile and digital audio:

About 12 percent of users listen to portable MP3 players on any given day, about 10 percent listen to digital media files stored on a computer, and only about 9 percent listen to streamed audio (including online radio).

There is a lot of overlap.

The good news is that a digital audio file can be distributed in many different ways. Don’t feel limited to just one.

Interested?

Drop us a line. We’ll bring your business to life.

(Hat tip: Louis Guitosi via Twitter.)

If you’re thinking about online audio, consider the ongoing growth of online radio ad revenues as reported by David Kaplan at PaidContent:

As terrestrial radio ad dollars continue to shrink, the adoption of online radio by listeners and marketers will push the web side into double-digit growth over the next few years, a report by SNL Kagan says. This year, the researcher expects the space to hit $441 million, up 12 percent from $394 million in 2008. It is likely to peak next year, as SNL Kagan projects an annual online revenue growth rate of 20 percent in 2010 to $530 million.

Online radio ad revenue remains a tiny part of overall radio ad revenue, but it’s growth shows an increasing audience acceptance on the new online audio delivery channel.

Sound and audio should be part of your business plan. Need help with production? Drop us a line.