Handcrafted ’Casts » Small Business http://www.handcraftedcasts.com/blog Dramatize Your Business Tue, 05 Jan 2010 15:06:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Podcasts To Make You Richer http://www.handcraftedcasts.com/blog/2009/11/05/podcasts-to-make-you-richer/ http://www.handcraftedcasts.com/blog/2009/11/05/podcasts-to-make-you-richer/#comments Thu, 05 Nov 2009 12:58:27 +0000 cehwiedel http://www.handcraftedcasts.com/blog/?p=76 Are you unsure of how to use a podcast to dramatize your business?

BusinessPundit compiled a helpful list of fifteen podcasts to hone your money-making skills.

My personal favorite is #6, Duct Tape Marketing.

Check out the list for examples of how a regular audio cast could improve your own business.

Then drop us a line. We’ll bring your business to life.

]]> http://www.handcraftedcasts.com/blog/2009/11/05/podcasts-to-make-you-richer/feed/ 0 Working Moms Are A Good Audience For Podcasts http://www.handcraftedcasts.com/blog/2009/10/28/working-moms-are-a-good-audience-for-podcasts/ http://www.handcraftedcasts.com/blog/2009/10/28/working-moms-are-a-good-audience-for-podcasts/#comments Wed, 28 Oct 2009 17:11:26 +0000 cehwiedel http://www.handcraftedcasts.com/blog/?p=57 Are working Moms a prime target for your product or service? Consider reaching this mobile market through online audio marketing.

An article by Howard Goldberg at MediaPost’s Engage:Moms describes characteristics of working Moms that make them a good audience for podcasts:

  • well connected, ready & mobile
  • not shy with new technology
  • open to connection during “Me Time”
  • attracted to good deals

Package your service or product in a highly mobile podcast, make the package worth listening to during leisure activities, and include an offer that is too good to pass up — sounds like heaven to a working Mom!

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