Now a new Nielsen analysis of a media study conducted by the Council for Research Excellence found that broadcast radio reaches 77% of adults daily.

Only broadcast television reached further, with 95%.

Third in reach was online (excluding email), with 64%.

So audio is likely an excellent medium for reaching your audience, whoever that audience is.

Ready to bring your business to life? Drop us a line.

(Hat tip: Media Post.)

A question floating over the use of sound as a marketing tool is: how to distribute it?

Old-fashioned legacy broadcast radio is only one distribution channel.

Adding a link to the audio file on your company website is another.

Depending on the content, maybe the iTunes store is another possible channel.

This morning I came across Champion Sound, a company that provides email and mobile marketing tools tailor-made for promoting bands.

And right there is another distribution channel: email. If you regularly publish a company e-newsletter, add a regular item that points customers to your online audio.

If you don’t regularly publish a company e-newsletter, think about doing so. (If you want help producing a company e-newsletter, drop me a note.)

Watch this video to discover just how important sound can be in support of your product or service — and how destructive it can be if not handled well.

At Handcrafted ’Casts, we design your podcast with sounds to help — not hinder — your message.