Depending on the marketing guru, an integrated marketing solution covers the range from traditional marketing channels like direct mail and print right through Google AdWords, a company blog and Twitter.

Podcasts, in one form or another, are usually crammed in somewhere.

Handcrafted ’Casts fully supports the idea that a podcast should be part of an integrated corporate marketing solution.

But we think that more consideration should go into that podcast than “cramming” allows.

Of all the media, audio is the most intimate — because it encourages the listener’s active imagination.

So if you want to personally engage customers, a series of professionally produced audio casts is an excellent marketing medium.