One of the biggest and best blowbacks of the digital age is the ease with which voice actors can audition for parts from anywhere.

And here is a hot-off-the-griddle casting call from WGGRN for its Grizzly Clay Oxen Old Time Radio Western show.

Radio serials are just plain fun. This one sounds like it will be anchored firmly in Western values and peopled with colorful characters that voice actors can sink their teeth into.

Radio dramas and comedies show off the power, flexibility and reach of long-format audio. But those same benefits are available whatever the length of the audio.

If you’d like to put the power, flexibility and reach of audio to work for your business, shoot us an email.

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• Radio Yesterday (farpointmedia.com)

Laurent LaSalle is a Montreal-based podcaster and web designer who loves technology, the social Web and music.

His latest post explains how to create a podcast. The post includes the age-old advice of teachers and parents and mentors everywhere: Commencez aujourd’hui. Start today.

His get-started-today list is an excellent reminder that audio and sound casting should not be limited in your mind to only the English language. If you want your business to come alive, habla tambien en español and aussi parlez en français — keep other languages in mind from the start.

Handcrafted ’Casts can provide voice talent in a number of different languages to dramatize your business.

Ready to bring your business to life? Drop us a line.